HYP REVEALS REVITALIZED BRAND, CELEBRATING COMMUNITY AND FUTURE GROWTH

HARRISBURG, Pa. (August 16, 2024) – Harrisburg Young Professionals (HYP), a leading network of young, dynamic professionals dedicated to enhancing the quality of life in Harrisburg, proudly announces the launch of its refreshed brand. This significant rebranding effort marks a pivotal step in HYP’s evolution, underscoring its commitment to innovation and community engagement.

“Our new brand reflects our commitment to innovation and our passion for creating a vibrant community for young professionals in Harrisburg,” said Meghan Bachmore, Executive Director of HYP. “This fresh look perfectly encapsulates the growth and transformation we’ve experienced since 1998.

The refreshed brand embodies the principles of empowerment, community impact, engagement and connectivity. The new logo, a striking wordmark, evokes the nostalgic charm of classic bumper stickers while artistically mirroring the iconic skyline of Harrisburg. This vibrant visual identity not only pays homage to the city’s rich heritage but also highlights HYP’s commitment to building dynamic connections and driving positive change within the community. It’s a perfect blend of retro flair and modern energy, reflecting the spirited and forward-thinking nature of Harrisburg’s young professionals.

To celebrate this exciting new chapter, HYP will host a pop-up event on Friday, August 16th at the Susquehanna Art Museum Courtyard. This event will offer attendees the first glimpse of the new look and an opportunity to connect with fellow young professionals in the area.

For more information about HYP and their upcoming events, please visit www.hyp.org.

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About Harrisburg Young Professionals (HYP):

Since 1998, Harrisburg Young Professionals has been a driving force in making Harrisburg a better place to live, work, and play. Through various events, programs, and initiatives, HYP empowers young professionals to become leaders in their community and advocates for the positive growth and development of Harrisburg.

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